Does Your Favorite Website Show A “constant, quiet contempt” For You? Probably!

“Splitting articles and photo galleries into multiple pages is evil. It should stop.” Farhad Manjoo says for over 1000 words. It is quite a fun read for those of us who enjoy thinking about such things.

Manjoo notes that the pressure to paginate likely comes from ad sales departments (more people clicking through multiple page slideshows or whatever means more ads served, which can mean more $ for the site), but he doesn’t mention what I always think when I see a site suddenly start to paginate — that they must be in desperate trouble, and that paginating is a shamelessly last-ditch move to bump up pageviews. Sort of the “Why Lie? I Want Beer” sign of the internet.